diff --git a/CHANGES.md b/CHANGES.md
index c2fceb22..984a694c 100644
--- a/CHANGES.md
+++ b/CHANGES.md
@@ -102,6 +102,8 @@ next
   when not defined by the user and make `@@default` be the default
   target (#926, @diml)
 
+- Add `%{profile}` variable. (#938, @rgrinberg)
+
 1.0+beta20 (10/04/2018)
 -----------------------
 
diff --git a/doc/jbuild.rst b/doc/jbuild.rst
index 3e8b4065..6a515ac1 100644
--- a/doc/jbuild.rst
+++ b/doc/jbuild.rst
@@ -822,6 +822,7 @@ Jbuilder supports the following variables:
   not be exactly the same as what you can see in the output of
   ``ocamlc -config``. In particular, variables added in new versions
   of OCaml needs to be registered in Jbuilder before they can be used
+- ``profile`` the profile selected via ``--profile``
 
 In addition, ``(action ...)`` fields support the following special variables:
 
diff --git a/src/super_context.ml b/src/super_context.ml
index 181de7b5..f769a995 100644
--- a/src/super_context.ml
+++ b/src/super_context.ml
@@ -309,7 +309,7 @@ let create
       ; "ext_lib"        , string context.ext_lib
       ; "ext_dll"        , string context.ext_dll
       ; "ext_exe"        , string context.ext_exe
-      ; "build_profile"  , string context.profile
+      ; "profile"        , string context.profile
       ]
     in
     let vars =
diff --git a/test/blackbox-tests/test-cases/workspaces/custom-profile/dune b/test/blackbox-tests/test-cases/workspaces/custom-profile/dune
index 1517a8a5..72b034ed 100644
--- a/test/blackbox-tests/test-cases/workspaces/custom-profile/dune
+++ b/test/blackbox-tests/test-cases/workspaces/custom-profile/dune
@@ -1,3 +1,3 @@
 (alias
  (name runtest)
- (action (echo "build profile: %{build_profile}")))
\ No newline at end of file
+ (action (echo "build profile: %{profile}")))
\ No newline at end of file